Blue Avenue

Founded in 2024 by Milica Mitrovic, Blue Avenue is a hybrid gallery aspiring to reimagine how art is experienced and collected. We curate exhibitions in distinctive venues and offer a dynamic online space for discovering and acquiring contemporary art.

The gallery represents carefully selected artists across generations and geographies, bringing together abstract and figurative practices, emerging and established voices, traditional techniques and experimental visions. Each work, each artist, embodies a shared authenticity — a conversation between artist and audience, between the present moment and the imaginary.

Building trust with our artists is of utmost importance to us. Our relationship extends beyond a professional agreement — it is an inspiring and creative journey built on mutual respect, dialogue, and shared vision. Artists are the beating heart of the gallery: they shape our identity, allow us to grow together, and their sense of comfort and confidence is essential to our collective success.

Beyond representation, Blue Avenue advises collectors and companies in their acquisitions, artistic initiatives, and bespoke projects. With a personalized approach that brings value and vision, the gallery embraces the evolving perspectives of today’s art landscape, fostering lasting trust and meaningful relationships with clients and collectors alike.

Blue Avenue

Blue Avenue is a hybrid gallery redefining how art is experienced and collected. We curate exhibitions in distinctive venues and offer a dynamic online space for discovering and acquiring contemporary art.

Beyond showcasing selected artwork, the gallery advises private collectors and supports corporate art initiatives, ensuring that each curated piece reflects identity and values while engaging audiences in meaningful and lasting ways.

We represent a carefully selected roster of artists across generations and geographies, uniting abstract and figurative practices, emerging and established voices, traditional techniques, and experimental visions.

These artists are connected not by style or medium, but by the authenticity of their vision — each bringing their landscapes, cultures, and emotions into a shared contemporary dialogue.

At Blue Avenue, collecting art becomes more than a transaction — it is an ongoing conversation between artist and audience, a bridge between discovery and emotion, unfolding across space, time, and imagination.

BIOGRAPHY

Milica Mitrović

Milica Mitrovic is a cultural professional and gallerist based in Paris. Before founding Blue Avenue in 2024, she built a rich international career in cultural and educational project management, notably working with UNESCO on initiatives that promote cultural diversity, ethical use of new technologies, and the safeguarding of intangible heritage. Milica holds a Master Degree in Geopolitics of Art and Culture from University Paris III Sorbonne Nouvelle; her dissertation examined the legal, operational and sociological frameworks of Looting and the Illicit Trafficking of Cultural Property in times of war. She also attended advanced studies in Cultural Policies at Université Paris Diderot and majored in Spanish Language and Hispanic Literatures at the University of Belgrade. She speaks English, French, Spanish and Serbian fluently.
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Guided by a profound respect for art history, a passion for artistic expression, and a commitment to ethics and professionalism, Milica founded Blue Avenue as a space where art can be experienced with authenticity, curiosity, and care. The gallery reflects her belief that collecting is both a personal journey and a dialogue between cultures, generations, and ideas. Dedicated to supporting young artists as well as to putting the light on rare and less known international artists, she strives to offer them meaningful opportunities to develop and enrich their careers, while continually discovering new talents whose voices bring fresh perspectives to contemporary art.

Mission

Exhibition & Expression

We introduce collectors and the public to singular, outstanding artists from around the world, upholding a standard of excellence that defines every work we choose to present — whether acquired through our online gallery or experienced in our curated exhibitions.

Value in Vision

We guide investors in diversifying their portfolios, offering exclusive access to blue-chip 20th-century artworks and curated investment opportunities through our trusted network of art market experts.

Evolving Perspectives

We embrace innovation and new technologies to redefine the way art is viewed and collected — creating immersive, engaging and forward-thinking experiences that reflect the spirit of our time.

Art in Interiors

Through a tailored approach and close collaboration with architects and interior designers, we seek to elevate interiors and foster a meaningful dialogue between art, space, and collecting.

Advisory and Curation

Private Clients

Curating art that reflects sensibilities, tells stories, and values lasting ambitions.

Corporate Clients

Transforming workplaces through art that embodies corporate spirit, inspires culture, and shapes identity.

Public Spaces

Creating spaces that inspire connection and endure as cultural landmarks.

Architects & Interior Designers

Collaborating to integrate art seamlessly within architectural and designer's vision.

Community Engagement

Blue Avenue is deeply committed to fostering education and equality in the arts. We actively support programs that nurture young and aspiring artists, offering targeted opportunities for visibility and development. By investing in the next generation of creative voices, we aim to make the art world more inclusive, accessible, and enduring.

Partners